Applied Science in Business - Marketing

If you have been searching for online marketing classes, you’re at the right place. The online courses in marketing offered for the online Marketing degree at Bryan College Online can prepare you to develop an understanding of the principles of marketing in relation to the world of business. If you want to have the opportunity to work in several areas of business and marketing, then continue reading about our online marketing degree courses. These college classes cover several areas, such as advertising, promotions, sales, and consumer behavior. Contact Bryan College Online today to learn more about our online courses in marketing!

Online Marketing Courses

MK200 - Principles of Marketing
6 Credit Hours
This course is an introduction to the fundamental concepts and principles of marketing. Areas covered include market demand, marketing planning, market segmentation, marketing strategies and the global dimensions of marketing.

MK201 - Advertising and Promotions
6 Credit Hours
This course provides you the opportunity to gain an understanding of advertising and other mass communications marketing practices.

MK202 - Sales/Sales Management
6 Credit Hours
This course concerns the management of a sales force and its activities. The course includes discussions and programs on recruiting, selecting, training, routing, supervising, paying and motivating the sales force.

MK203 - Consumer Behavior
6 Credit Hours
This course examines important concepts, principles and theories from the various social sciences in order to describe and explain consumer behavior. It studies the process of consumer choice, its determinants, and its implications for marketing programs and public policy.

MK204 - Marketing Management
6 Credit Hours
A strategic decision making approach will help you develop the framework for making intelligent marketing decisions.

MK205 - Direct Marketing
6 Credit Hours
This course includes real-life business case studies from well-known companies, utilizing cutting-edge information on the latest e-tools available, openly related to direct marketing.

MK206 - Marketing Research
6 Credit Hours
This course will introduce you to the concepts and practices that make up the field to show how marketing information research tools, skills and understanding can be applied in solving marketing problems.

MK207 - Retailing and Merchandizing
6 Credit Hours
This course introduces the excitement of retailing and prepares you for a career in retailing and related fields.

Enroll now and take your first step to earning a degree from Bryan College Online.

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